The games are the way in.
Ibile Hub puts 38 of the games Africa already plays in one app, with one account and one wallet. Games bring players in every day; the wallet is what they come back to.
Big, young, mobile, underserved.
Figures are directional, from public industry reports (SpielFabrique × Xsolla, Carry1st / Newzoo and others).
Why this works.
An underserved market
Demand is real and rising, but most revenue still flows to imported hits. Few local titles monetise at scale, and the bottleneck is infrastructure, not interest.
Familiar games, low acquisition cost
Nobody has to be taught Ludo or Whot. Heritage games like Ayò and Morabaraba give us a catalogue global studios haven't built.
One wallet across every game
Top-ups in naira through local rails, earned cowries, gifting between friends and a store, shared by every game in the app.
Built by payments people
Led by a technical founder from fintech and payments, which is the problem that sinks most local studios.
The plan.
Launch the app in Lagos, prove retention and that players top up through local rails, then expand market by market across Africa and to the diaspora.
We're raising our pre-seed.
If you back consumer and fintech in Africa, we'd like to share the deck and the model.